Entrepreneurship is in Matt’s DNA. He is 5th generation in the fresh produce industry and 3rd generation to own and operate one of the family businesses.
At 35, Matt’s real-world experience came from having to learn on the job when his father passed away and he was thrust into the role of CEO. Matt took over a business that was deeply needing help.
Matt is obsessed with learning what can make businesses better and through the 10X program of Strategic Coach he met Gino Wickman. Matt found what he was looking for with the Entrepreneurial Operating System (EOS) and he became an early client of EOS.
In 5 years, they grew from a regional company to a multi-national operating company that grew from $34M to $70M while earning industry recognition with Matt being recognized with the 40 under 40 award and the company winning an award for product Innovation.
While building his business, Matt realized that his passion was people, and it was time for a change.
In 2016, after running the business for 11 years, Matt successfully sold the company.
Today Matt’s focused on help entrepreneurs and family businesses maximize their growth, freedom, long-term impact, and resilience.